Actionable Gamification: Beyond Points, Badges, and Leaderboards (Yu-kai Chou)

Actionable Gamification: Beyond Points, Badges, and Leaderboards by Yu-kai Chou
My rating: 5 of 5 stars

Core Drives of Gamification:
Core Drive 1: Epic Meaning & Calling
Core Drive 2: Development & Accomplishmen
Core Drive 3: Empowerment of Creativity & Feedback
Core Drive 4: Ownership & Possession
Core Drive 5: Social Influence & Relatedness
Core Drive 6: Scarcity & Impatience
Core Drive 7: Unpredictability & Curiosity
Core Drive 8: Loss & Avoidance

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